Which term describes actions to prevent or reduce risk?

Which term describes actions to prevent or reduce risk?

• A. Trademarks
• B. FDA
• C. Patents
• D. Risk Avoidance

Answer: (D)

Risk avoidance means choosing not to engage in activities that carry risk or removing the risky element from a plan, with the goal of preventing exposure to that risk. It fits this question because it directly describes actions taken to prevent or reduce risk. The other terms serve different purposes: trademarks protect brand identity, the FDA is a regulatory body, and patents protect inventions. For a marketer, avoiding launching a product in a high-risk market is an example of risk avoidance in action.

Risk avoidance means choosing not to engage in activities that carry risk or removing the risky element from a plan, with the goal of preventing exposure to that risk. It fits this question because it directly describes actions taken to prevent or reduce risk. The other terms serve different purposes: trademarks protect brand identity, the FDA is a regulatory body, and patents protect inventions. For a marketer, avoiding launching a product in a high-risk market is an example of risk avoidance in action.